Marketing
Prepare for marketing leadership jobs with a Marketing major from the Barney School of Business. Concentrations allow you to specialize your skills and tailor them to your career goals.
About the Major
Learn fundamental principles of organizations, the nature and capabilities of people, how to function well in a team, and the methods involved in analyzing and solving managerial problems. Build on those lessons with an internship that enhances your interpersonal and leadership skills.
Degree Requirements
The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.
For course descriptions and a complete list of requirements, visit our course catalog.
Featured Core Classes
- World of Business
- Business and Professional Communication
- Managerial Accounting
- Management and Organizational Behavior
Specialized Management Courses
- Leadership in the 21st Century
- Project Management
- Managing in a Global Environment
Other Requirements
- Internship in Management
- Electives
Career Outlook
Open countless opportunities with a major in Management. Lead marketing, human resources, finance, sales, and other departments in businesses and nonprofits. The number of management jobs is expected to grow by eight percent over the next few years. Many have median salaries above $100,000.
Professional Certification
We encourage Management majors to obtain project management professional certification.
First, complete the Project Management minor. After completing Advanced Project Management, pursue the Certified Associate in Project Management (CAPM) designation offered by the Project Management Institute. Apply for combined PMI student membership and CAPM certification. Fill out this form to apply for reimbursement after you have successfully completed the CAPM exam.
About the Minor
We also offer a Management minor. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Admissions
Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney!
Gabriella Irwin-Parra
Management, '25, M'26
I truly believe that the Barney School was meant for me. My experiences in and out of the classroom have been invaluable lessons that have shaped me into the person I am today.
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